About

With a background in the Southern California action sports industry, over fifteen years in digital marketing, and a love for the ocean and surfing, I have always wanted to start my own surf lifestyle brand!

Having fallen down the Bitcoin rabbit hole, I've noticed a gaping hole in opsec-friendly Bitcoin-related gear that didn't scream "I own bitcoin," so I wanted to change that–and I wanted to contribute to the Bitcoin space.

LMTD (LMTD Supply Co.) is a surf-inspired lifestyle brand for plebs with a surf, skate, snow aesthetic, that provides you with the highest quality goods. The name is a nod both to my roots as part of a premier surf shop, and to the Limited Supply and scarcity of bitcoin.

LMTD Supply Co. blends Bitcoin's hard-money ethos with the laid-back spirit of surf, skate, and snow culture. Our apparel is designed for Bitcoiners who stack, build, and ride—whether that’s waves, mountains, or the path to sovereignty. Every piece is crafted with premium fabrics, minimalist design, and the freedom-focused mindset that defines the pleb community.

Thanks in advance for your support, and let me know what you think!

–@BitcoinAdRock on X